Peekay Flour Mill

Bringing Peekay Flour Mills’ legacy into the digital space required a thoughtful balance of tradition and modern appeal. Our goal was to build a strong online presence that reflected the brand’s heritage while engaging today’s consumers through simple, clear, and meaningful content.

About PeeKay

Peekay Flour Mills is a trusted food brand, known for high-quality wholesale and retail products including atta, maida, and rava. With a strong presence in the FMCG market, they were looking to strengthen their digital footprint and engage directly with both B2B and B2C customers.

Scope

Social Media Marketing

The Challenge

Despite being a well-known name in the flour industry, Peekay needed:

Stronger brand presence on digital platforms.

Engaging campaigns that connect with both wholesalers and everyday consumers.

Creative ways to showcase their brand story beyond just packaging.

Engagement & Results

Through strategic content planning and audience-focused engagement campaigns, we significantly boosted Peekay’s online presence. The campaigns encouraged interactions through festive greetings, product highlights, and relatable messaging. As a result, Peekay experienced noticeable growth in post reach, engagement, and audience connection, reinforcing its image as a trusted brand in the digital space.

The Codenex Strategy

Since October 2023, Codenex has partnered with Peekay Flour Mills to build their digital identity and brand visibility through:

Social Media Marketing: Regular campaigns on Facebook & Instagram with engaging content formats.

Video Marketing: Featuring reputed personalities like Paragon Corporate Chef Thomas Pukkunnel.

Creative Design: Outdoor hoardings, truck designs, and digital creatives to extend brand presence offline and online.

Content Strategy: Storytelling around quality, tradition, and everyday use of Peekay products.

Key Achievements

Viral Video Campaign: The collaboration with Chef Thomas Pukkunnel crossed 179,000+ views, driving massive engagement.

Consistent Reach:All product-related videos achieved minimum 55,000 views each.

Brand Visibility:Hoarding and truck design campaigns ensured Peekay stands out both digitally and physically.

Long-Term Partnership:Peekay continues to trust Codenex as a digital growth partner.

The Impact

Strengthened digital presence for a traditional FMCG brand.
Enhanced consumer trust and recall value through viral campaigns.
Expanded reach to both wholesale and retail audiences.

Client Success Snapshot

Before Codenex (Pre-2023):

Limited social media engagement.
Offline-first marketing approach.

After Partnering with Codenex (2023–2025):

Viral video campaigns with 100k+ reach.
Consistent 55k+ views per video.
Strong offline + online brand presence

Transforming Peekay’s Presence with Social Media

Through creative social media handling and targeted Meta ads, PK Flour Mill has built stronger audience engagement and brand visibility. Highlighting products like Atta, Maida, Rava, and Porotta Special Maida, our campaigns helped position PK as a trusted choice for quality and taste.