Newspaper advertisement has become outdated nowadays. Our youth is highly dependent on the internet. Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines by AdWords, Bing ads, and Yahoo search ads.
Google processes 40000 search queries every second on average that means there are billions of search queries per day. So it is not necessary that Google shows you at the top. But doing search engine marketing, there’s a high chance for you to be in the top of the search engine result page.