Digital Marketing has become the new norm nowadays for every business! Gone are the days of old traditional marketing. When it comes to picking out a digital marketing agency for your business, it’s rather difficult to choose. With an abundance of web design companies in Kerala popping up every day, it can be near to impossible for busy companies to choose the best!

Not to worry! Codenex Solutions LLP – a next gen web designing and development company in Kerala, shares with you a few tips to pick the best Digital marketing Company that suits your business needs to a T!

Determine your marketing needs

Ask yourself some questions as to what to achieve with an agency and how much to spend. This will help you to narrow down exactly what you want.
Once you’ve determined the needs – be it increasing your business’ presence or redesigning your brand, it’s time to start actively searching for the best SEO company in Kerala for your digital marketing needs.

Do your research

You are investing the money and it is essential that you do a thorough background research on the digital marketing agencies present out there. Just check out the results they’ve produced themselves.

If it’s content marketing you are focusing on, you should find out how they are running their blog. Just reading through you can get an approximate idea. If it’s for social media, you can check out their social media accounts. The same goes for SEO as well! If you find it convincing, you can put your trust in them!

Another successful way of getting to know is from recommendations from family & friends. You can also ask around in your professional network like LinkedIn for suggestions. Someone must be there in your connections circle who has a specific suggestion for you.

Fix a budget

Cost is a major factor to consider! Just keep in mind, it’s really not worth spending a lot on a digital marketing package that isn’t fitting your needs.

Ask the right questions

Here’re five questions you can ask the digital marketing agency

What results can you promise me?

Remember, no digital marketing agency can promise top results if your business is in a competitive field. Too many factors are involved – it is certain that results will take longer if you’re in a more competitive market.

Can I see some campaign examples?

Ask the company for a portfolio of successful digital marketing campaigns like effective PR campaigns, producing good content with high click-through rates and low bounce rates or making keywords rank.

How long do you keep clients for on average?

The longer the duration, the better.

How will results and ROI be measured?

Ask them clarification for measurement of results and your return on investment (ROI).

Send a request for proposal (RFP)

Once you have got a concise list of digital marketing agencies that you are happy to proceed with, contact them to express your interest. Send out a ‘request for proposal’ (RFP) to your select few agencies. This will help to reach a decision to choose the best digital marketing agency.

With an RFP you can collect information from various companies and select the company that best meets your criteria, both in skill and budget. This should make it clear which agency works best for your business, and also which digital marketing services you will require.

Hold a meeting with the agency

You can now hold a meeting with the digital agency to get to know the team, and discuss any issues before you sign any contract.

Be extra careful if you are considering hiring a digital marketing agency not so known to you. These agencies may often charge low prices and you might think you’re getting a great deal, but in reality, you may have to deal with poor service and the time difference which may be an issue.

The best digital marketing agency in Calicut, Codenex brings to you expertise and in-depth know-how in digital marketing from experienced professionals. We work with you to get the best results possible in our digital marketing services. Get in touch with us at codenex.in to know more.